You must have a proactive online reputation management strategy.
And here is why: most consumers don’t take the time to leave a review, even if they had a good experience. Of course, this is easier said than done. In other words, the best defense is a good offense. While most small businesses will get a negative online review from time to time, keeping a high average rating will go a long way in getting more traffic, and converting more of this traffic into sales. In short, you want to generate as many authentic Google My Business reviews as possible. With this in mind, small businesses have a big opportunity to attract new business via the Internet. Did you know that nearly 90 percent of people trust online reviews as much as personal recommendations?
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